In December, Yahoo made the decision to crop its text ads from 190 to 70 characters. A similar search at press time returned a one-line, 58-character ad from College Board. In one instance, as reported by Search Engine Roundtable, shows the top result of a search for “California weather” returning a four-line, 199-character ad from the non-profit College Board. For a limited number of advertisers and keywords, ads are being shown that are longer than the 70-character limit Google generally imposes. The application is so far only available in English, for Windows 2000 or Windows XP users, but Google says it is working now to create versions in other languages, and for other platforms.Īnother feature Google is testing is longer text ads on search results pages.

At this time we don’t have any specific details to share about the scope of the test or future plans.”

In the future, we plan to open this up to a broader set of advertisers. A spokesperson for Google declined to share details on the scope of the beta test, or how advertisers could become involved, saying only, “We are currently conducting a test of the AdWords Editor with a limited number of advertisers.

Adwords editor lets users